Wednesday, November 5, 2008

SpeakToMe is the Ecommerce Solution for Online Publishers

Advertising does not work as a business model for online publishers. With the exception of search and classifieds, page view inventory receives less than $1 CPM. Usually less than a ten cent ($0.10) CPM, actually.

So if advertising doesn't work, what does work online? The answer is ecommerce. If you want to make money online, you have to sell something.

Building an online audience is a tremendously personal endeavor, and it takes a special individual. To build the audience, the publisher must be able to entertain, to educate and to help. What is the product an audience gathered in this fashion is most likely to buy? I think it is the online publisher themselves. SpeakToMe offers online publishers the ability to sell direct interaction between the audience and themselves.

How does it work? The audience comes to your blog or website and sees you in the SpeakToMe widget. Your presence is thereby established. If someone in the audience has a specific question to ask you, or they wish to speak to you directly for any reason, they can click on the SpeakToMe link and be connected to you over a regular telephone line on a per-minute basis.

This blog is, of course, an example of how this works. Anybody can create a blog like this one, with their own set of blog posts and their own formatting. Get started by signing up as an expert over at SpeakToMe. There are no out of pocket costs to the expert -- SpeakToMe takes 10% of the revenues you generate from your audience. The payout after credit card costs, broadcast fees and telephony charges will still be over 80% to you, the expert.

4 comments:

jerry said...

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Priya Bansal said...

Thanks for sharing such a nice information, its helpful for me. I have you bookmarked to check out new stuff you post.
Keep sharing.
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Anshika patel said...

e-commerce, is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer.
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Manoranjan Sahoo said...

Product advertisement is one of the best way to promote your product and to tell the customers about your product. It may be online or off line business advertisement helps to increase the sales. Thanks for your information , I hope the e-commerce site take care of this.
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